Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki.
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
Record details
- ISBN: 9781591843795
- ISBN: 1591843790
- Physical Description: xxiii, 211 pages : illustrations ; 22 cm
- Publisher: New York : Portfolio/Penguin, 2011.
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references (pages 191-192) and index.
- Formatted Contents Note:
- Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion.
Search for related items by subject
Available copies
- 5 of 5 copies available at NC Cardinal. (Show)
- 1 of 1 copy available at Iredell County Public Library.
Holds
- 0 current holds with 5 total copies.
Other Formats and Editions
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Statesville Main Library | 658.80019 KAW (Text) | 33114017110131 | Adult Nonfiction | Available | - |
