The long tail : why the future of business is selling less of more / Chris Anderson.
Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift
Record details
- ISBN: 1401302378
- ISBN: 1401308600
- ISBN: 9781401302375
- ISBN: 9781401308605
- Physical Description: xii, 238 pages : illustrations ; 25 cm
- Edition: First edition
- Publisher: New York : Hyperion, [2006]
- Copyright: ©2006
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references (pages 227-230) and index.
- Formatted Contents Note:
- Acknowledgments -- Introduction -- 1. The long tail -- 2. The rise and fall of the hit -- 3. A short history of the long tail -- 4. The three forces of the long tail -- 5. The new procedures -- 6. The new markets -- 7. The new tastemakers -- 8. Long tail economics -- 9. The short head -- 10. The paradise of choice -- 11. Niche culture -- 12. The infinite screen -- 13. Beyond entertainment -- 14. Long tail rules -- Coda : tomorrow's tail -- Notes on sources and further reading -- Index.
- Target Audience Note:
- 1230L Lexile
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Available copies
- 10 of 11 copies available at NC Cardinal.
- 1 of 1 copy available at Iredell County Public Library. (Show)
Holds
- 0 current holds with 11 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Statesville Main Library | 658.802 AND (Text) | 33114015485550 | Adult Nonfiction | Available | - |
| Albemarle Main Library | 658.802 And (Text) | 31010000108748 | Adult Nonfiction | Available | - |
| Beaufort Main | 658.8 A (Text) | 34208201554853 | Adult Nonfiction | Available | - |
| Canton Library | 658.8 (Text) | 33115006312604 | Adult Nonfiction | Checked out | 08/11/2026 |
| Clemmons Branch | 658.802 A (Text) | 0112515438235 | Adult Nonfiction | Available | - |
| Harnett County Main Library | 658.802 And (Text) | 33630003600108 | Adult Nonfiction | Available | - |
| Leath Memorial Library | 658.8 A (Text) | 58198000805419 | Adult Nonfiction | Available | - |
| Lee County Main Library | 658.8A (Text) | 33262002703152 | Adult Nonfiction | Available | - |
| Paddison Memorial Branch | 658.802 A (Text) | 0112515438201 | Adult Nonfiction | Available | - |
| Reynolda Manor Branch | 658.802 A (Text) | 0112515438219 | Adult Nonfiction | Available | - |
Accessibility Features
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|---|---|---|---|
| 001 | 973580 | ||
| 003 | CARDINAL | ||
| 005 | 20131201001055.0 | ||
| 008 | 060303s2006 nyua b 001 0 eng | ||
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| 020 | . | ‡a9781401302375 | |
| 020 | . | ‡a9781401308605 ‡q(paperback) | |
| 035 | . | ‡a(OCoLC)65187392 | |
| 035 | . | ‡z(OCoLC)70930084 | |
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| 042 | . | ‡apcc | |
| 082 | 0 | 0. | ‡a658.8/02 ‡222 |
| 100 | 1 | . | ‡aAnderson, Chris, ‡d1961- ‡0(CARDINAL)478513 |
| 245 | 1 | 4. | ‡aThe long tail : ‡bwhy the future of business is selling less of more / ‡cChris Anderson. |
| 250 | . | ‡aFirst edition | |
| 264 | 1. | ‡aNew York : ‡bHyperion, ‡c[2006] | |
| 264 | 4. | ‡c©2006 | |
| 300 | . | ‡axii, 238 pages : ‡billustrations ; ‡c25 cm | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 504 | . | ‡aIncludes bibliographical references (pages 227-230) and index. | |
| 505 | 0 | 0. | ‡tAcknowledgments -- ‡tIntroduction -- ‡g1. The ‡tlong tail -- ‡g2. The ‡trise and fall of the hit -- ‡g3. A ‡tshort history of the long tail -- ‡g4. The ‡tthree forces of the long tail -- ‡g5. The ‡tnew procedures -- ‡g6. The ‡tnew markets -- ‡g7. The ‡tnew tastemakers -- ‡g8. ‡tLong tail economics -- ‡g9. The ‡tshort head -- ‡g10. The ‡tparadise of choice -- ‡g11. ‡tNiche culture -- ‡g12. The ‡tinfinite screen -- ‡g13. ‡tBeyond entertainment -- ‡g14. ‡tLong tail rules -- ‡tCoda : tomorrow's tail -- ‡tNotes on sources and further reading -- ‡tIndex. |
| 520 | 3 | . | ‡aAnderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift |
| 521 | 8 | . | ‡a1230L ‡bLexile |
| 650 | 0. | ‡aInternet marketing. ‡0(CARDINAL)263091 | |
| 650 | 0. | ‡aMarket segmentation. ‡0(CARDINAL)245255 | |
| 650 | 0. | ‡aMarketing ‡xTechnological innovations. ‡0(CARDINAL)342114 | |
| 902 | . | ‡aMARCIVE 201809 | |
| 902 | . | ‡aMARCIVE 201909 | |
| 902 | . | ‡aMARCIVE 201912 | |
| 902 | . | ‡aMARCIVE 202106 | |
| 902 | . | ‡aMARCIVE 202303 | |
| 901 | . | ‡a973580 ‡bISxN ‡c973580 ‡tbiblio ‡soclc | |
