The long tail : why the future of business is selling less of more / Chris Anderson.
Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift
Record details
- ISBN: 1401302378
- ISBN: 1401308600
- ISBN: 9781401302375
- ISBN: 9781401308605
- Physical Description: xii, 238 pages : illustrations ; 25 cm
- Edition: First edition
- Publisher: New York : Hyperion, [2006]
- Copyright: ©2006
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references (pages 227-230) and index.
- Formatted Contents Note:
- Acknowledgments -- Introduction -- 1. The long tail -- 2. The rise and fall of the hit -- 3. A short history of the long tail -- 4. The three forces of the long tail -- 5. The new procedures -- 6. The new markets -- 7. The new tastemakers -- 8. Long tail economics -- 9. The short head -- 10. The paradise of choice -- 11. Niche culture -- 12. The infinite screen -- 13. Beyond entertainment -- 14. Long tail rules -- Coda : tomorrow's tail -- Notes on sources and further reading -- Index.
- Target Audience Note:
- 1230L Lexile
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Available copies
- 10 of 11 copies available at NC Cardinal.
- 1 of 1 copy available at Iredell County Public Library. (Show)
Holds
- 0 current holds with 11 total copies.
Show All Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Statesville Main Library | 658.802 AND (Text) | 33114015485550 | Adult Nonfiction | Available | - |
| Albemarle Main Library | 658.802 And (Text) | 31010000108748 | Adult Nonfiction | Available | - |
| Beaufort Main | 658.8 A (Text) | 34208201554853 | Adult Nonfiction | Available | - |
| Clemmons Branch | 658.802 A (Text) | 0112515438235 | Adult Nonfiction | Available | - |
| Harnett County Main Library | 658.802 And (Text) | 33630003600108 | Adult Nonfiction | Available | - |
| Leath Memorial Library | 658.8 A (Text) | 58198000805419 | Adult Nonfiction | Available | - |
| Lee County Main Library | 658.8A (Text) | 33262002703152 | Adult Nonfiction | Available | - |
| Paddison Memorial Branch | 658.802 A (Text) | 0112515438201 | Adult Nonfiction | Available | - |
| Reynolda Manor Branch | 658.802 A (Text) | 0112515438219 | Adult Nonfiction | Available | - |
| Richard H. Thornton Main Library | 658.802 ANDERSON (Text) | 42756100020020 | Adult Nonfiction | Available | - |
