Record details

• ISBN: 1932531297
• ISBN: 9781932531299
• Physical Description: xv, 272 pages ; 24 cm
• Publisher: [Irvine Calif.] : Entrepreneur Press, [2005]
• Copyright: ©2005

Content descriptions

General Note:

Includes index.

Formatted Contents Note:

The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantage and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calender -- Other marketing: speaking, coupons, and contests -- Online marketing, part l -- Online marketing, part II -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/ new markets/ new income streams/ new products -- New plan, the next 30 days and beyond.

Search for related items by subject

Subject:

Marketing.
Advertising.