Spine title.

Includes bibliographical references.

First -- The new reality -- Takedowns -- Ignore the real world -- Learning from mistakes is overrated -- Planning is guessing -- Why grow? -- Workaholism -- Enough with "entrepreneurs" -- Go -- Make a dent in the universe -- Scratch your itch -- Start making something -- No time is no excuse -- Draw a line in the sand -- Mission statement impossible -- Outside money is plan Z -- You need less than you think -- Start a business, not a startup -- Building to flip is building to flop -- Less mass -- Progress -- Embrace constraints -- Build half a product, not a half-assed product -- Start at the epicenter -- Ignore the details early on -- Making the call is making progress -- Be a curator -- Throw less at the problem -- Focus on what won't change -- Tone is in your fingers -- Sell your by-products -- Launch now -- Productivity -- Illusions of agreement -- Reasons to quit -- Interruption is the enemy of productivity -- Meetings are toxic -- Good enough is fine -- Quick wins -- Don't be a hero -- Go to sleep -- Your estimates suck -- Long lists don't get it done -- Make tiny decisions -- Competitors -- Don't copy -- Decommoditize your product -- Pick a fight -- Underdo your competition -- Who cares what they're doing? -- Evolution -- Say no by default -- Let your customers outgrow you -- Don't confuse enthusiasm with priority -- Be at-home good -- Don't write it down -- Promotion -- Welcome obscurity -- Build an audience -- Out-teach your competition -- Emulate chefs -- Go behind the scenes -- Nobody likes plastic flowers -- Press releases are spam -- Forget about the Wall Street journal -- Drug dealers get it right -- Marketing is not a department -- The myth of the overnight sensation -- Hiring -- Do it yourself first -- Hire when it hurts -- Pass on great people -- Strangers at a cocktail party -- Resumés are ridiculous -- Years of irrelevance -- Forget about formal education -- Everybody works -- Hire managers of one -- Hire great writers -- The best are everywhere -- Test-drive employees -- Damage control -- Own your bad news -- Speed changes everything -- How to say you're sorry -- Put everyone on the front lines -- Take a deep breath -- Culture -- You don't create a culture -- Decisions are temporary -- Skip the rock stars -- They're not thirteen -- Send people home at 5 -- Don't scar on the first cut -- Sound like you -- Four-letter words -- ASAP is poison -- Conclusion -- Inspiration is perishable.